Brand Systems

Brand Identity Design and multi-channel campaigns

I build brand identity systems rooted in strategy and expressed through cohesive, multi-channel brand experiences that that engage, inform, and move audiences.

Less Noise, More Product

Decor called on me to lead a strategic brand identity redesign for their family of shoppable Instagram brands. My work resulted in an identity system that is minimal, scalable, and built to spotlight their affiliates’ products.

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more projects

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Wyatt FAFSA Chatbot | Video ad campaigns and a refreshed web bot UI for BDT’s AI-powered digital FAFSA advisor

Firebird: Spirit Rising | A brand identity system for The Mann Center's annual Summer festival.

BDT 2023 Impact Report | Benefits Data Trust’s first-ever digital impact report

A printed copy of the Career Capital report on a grey table. One page is flipping open to reveal the contents, including some charts, graphs, and a section cover page.

Career Capital Report E-Book | Nexthink surveyed IT professionals from around the globe at all stages of their careers, revealing some interesting results.

A photo of one Drivers of DEX posters. It shows a close-up of the top left corner of the poster, featuring an employee's name, title, and other data from the diary study.

Drivers of DEX Diary Study | a multiphase initiative examining the factors affecting Digital Employee Experience (DEX).

Experience Everywhere 2023 | A versatile brand identity system for Nexthink’s annual DEX-focused industry event.