Brand Systems
Brand Identity Design and multi-channel campaigns
I build brand identity systems rooted in strategy and expressed through cohesive, multi-channel brand experiences that that engage, inform, and move audiences.
Turning Impact Data Into a Human Story
Benefits Data Trust's 2023 Impact Report was the organization's first-ever digital impact report. I worked closely with my team to translate the facts and figures of BDT's impact in 2023 and present it in an easy-to-read and visually engaging format. The design and rollout led to a 206% increase in viewers over the previous year's report.
more projects
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Wyatt FAFSA Chatbot | Video ad campaigns and a refreshed web bot UI for BDT’s AI-powered digital FAFSA advisor.
Firebird: Spirit Rising | A brand identity system that merges graffiti, Russian folk art, and South African motifs for The Mann Center's annual Summer festival.
Career Capital Report E-Book | A longform report design that merges data visualization and a lot of personality.
Drivers of DEX Diary Study | a poster series that visualizes data from a diary study examining the factors affecting Digital Employee Experience (DEX).
Experience Everywhere 2023 | A cutting-edge and versatile brand identity system for Nexthink’s annual DEX-focused industry event.
MORE WIC! | A logo and a landing page that organized heaps of information about a program aimed at increasing WIC enrollment.
Less Noise, More Product
Decor called on me to lead a strategic brand identity redesign for their family of shoppable Instagram brands. My work resulted in an identity system that is minimal, scalable, and built to spotlight their affiliates’ products.